The plus-size market in 2025 has transformed into a dynamic, fashion-forward space filled with genuine innovation. More labels now approach extended sizing with seriousness, thoughtful design, and consistent fit, rather than treating it as an afterthought. Shoppers benefit from larger size ranges, improved grading practices, and marketing that celebrates diverse bodies.
This guide explores the top 15 plus-size clothing brands to watch this year, highlighting the unique strengths of each, standout pieces worth adding to a wardrobe, and practical advice for choosing and caring for clothes that fit beautifully. Insights are drawn from 2025 fashion roundups, brand updates, and customer impressions to reflect the latest trends and expectations.
Why 2025 Is A Breakthrough Year For Plus-Size Fashion
Many shifts have converged to make 2025 a standout year for plus-size fashion. Established fashion houses have expanded sizing with greater consistency, while contemporary labels continue to refine fit standards that work for different body proportions. Consumers want more than a simple scale-up from straight sizes. They want thoughtful design choices that honor shape, comfort, and movement. This year also reflects increasing awareness around sustainability and ethical manufacturing across extended sizes. More brands are adopting recycled materials, improved fabric blends, and responsible production practices as standard operating procedures.
Fit-focused technology is another major change. Brands are using data-driven grading, 3D fitting tools, and real customer feedback to deliver garments that feel tailored from the moment they are tried on. Visibility also continues to improve. Editorial campaigns, social media showcases, and celebrity collaborations now frequently feature plus-size models in ways that feel authentic rather than tokenistic. With these changes, the plus-size category in 2025 feels more elevated, more modern, and more respected than ever before.
How This List Was Chosen
This lineup of brands reflects a combination of expert reviews, product testing outcomes, consumer satisfaction scores, and current availability of extended sizes. The brands included here demonstrate exceptional performance in categories such as sizing accuracy, comfort, trend relevance, material quality, and customer-friendly return policies. Each brand also offers signature styles or categories that consistently earn strong feedback, making them reliable sources for staples or statement pieces. While these 15 names represent the most influential leaders in 2025, the category continues to grow with new entrants each year, creating an increasingly competitive and exciting space.
Top 15 Plus-Size Clothing Brands to Shop in 2025
1. Universal Standard
Known For Industry-Leading Size Inclusivity
Universal Standard has long been a benchmark for inclusive fashion. The brand built its reputation on extended sizing offered with consistency, thoughtful grading, and high-quality construction. The size range often spans 00 to 40, giving shoppers a wide selection of wardrobe staples in premium materials. Each collection focuses on elevated basics that hold their shape, feel comfortable all day, and layer effortlessly.
Recommended buys: Tailored blazers that sharpen any outfit, rugged yet polished jeans, and soft knits designed for long-term wear.
2. ELOQUII
Known For Fashion Forward Plus Size Pieces
ELOQUII remains a favorite among shoppers who want runway-inspired trends without sacrificing fit. The brand thrives on bold silhouettes, sharp suiting, and colorful statement pieces. Frequent collaborations and seasonal drops help plus-size customers access the same high-fashion aesthetics typically offered in standard sizes.
Recommended buys: Occasion dresses for weddings and celebrations, faux suede trousers for seasonal looks, and standout outerwear with modern structure.
3. Torrid
Known For Youthful Trend And Fit Options
Torrid continues to resonate with younger shoppers who want denim that fits perfectly, casual pieces that reflect popular trends, and lingerie that marries comfort and style. The brand is known for fit consistency, especially in jeans and bras, and continues to expand its seasonal collections.
Recommended buys: High-rise denim known for shaping and smoothing, graphic and statement tops for everyday wear, and swimwear designed for comfort and confidence.
4. Lane Bryant
Known For Lingerie And Classic Plus Size Staples
Lane Bryant has maintained its status as a go-to retailer for foundational pieces. In-store fittings, supportive bra lines, and curve-specific tailoring give the brand a loyal following. Shoppers appreciate the blend of classic styles and seasonal updates that make wardrobe building straightforward and dependable.
Recommended buys: Supportive, full-coverage bras, office-ready dresses made with curves in mind, and mix-and-match workwear separates.
5. ASOS Curve
Known For Trend Variety And Fast Turnaround
ASOS Curve brings fast fashion energy to the plus-size space with an extensive selection of casualwear, partywear, and off-duty styles. The platform carries both in-house designs and independent labels, making it easy to shop different aesthetics without jumping between sites.
Recommended buys: Printed midi dresses, relaxed-fit joggers, and denim refreshed each season with updated washes and cuts.
6. Good American
Known For Denim That Addresses Fit Issues
Good American has become a leader in denim that works with curves rather than against them. Thoughtful design elements, such as gap-proof waistbands and multiple rise options, help address common plus-size fit challenges. Many consumers prefer Good American jeans because they stay in place, maintain shape, and feel supportive without restricting movement.
Recommended buys: Sculpting high-waist jeans and tailored denim trousers that blend structure with stretch.
7. Girlfriend Collective
Known For Sustainable And Inclusive Activewear
Girlfriend Collective redefines inclusive activewear with sizes that often reach up to 6XL and recycled-plastic materials. Shoppers consistently praise the brand for comfortable compression, breathable fabrics, and durable construction. The sets work for workouts, errands, or loungewear days.
Recommended buys: Compressive leggings, sports bras with reliable support, and coordinated sets that make getting dressed easier.
8. Anthropologie (Plus Offerings)
Known For Distinctive, Curated Style
Anthropologie brings a curated approach to plus-size fashion with pieces that feel artistic, romantic, and globally inspired. Many shoppers turn to Anthropologie for special occasions because the prints, textures, and tailoring create memorable looks.
Recommended buys: Statement dresses with intricate detailing, patterned blouses with beautiful drape, and elegant outerwear pieces that elevate everyday outfits.
9. Reformation (Extended Sizing)
Known For Sustainable Styles With Extended Sizes
Reformation has expanded its sizing while retaining its signature aesthetic focused on natural fibers, fitted shapes, and timeless silhouettes. Many of its most popular styles now come in extended sizes, making the collection more accessible to a broader audience.
Recommended buys: Airy linen blends that breathe well in warm weather, wrap dresses designed to flatter curves, and eveningwear made from low-impact materials.
10. Savage X Fenty
Known For Inclusive Lingerie And Bold Campaigns
Savage X Fenty reshaped the lingerie market by offering inclusive sizing and diverse fit models. The brand focuses on confidence, comfort, and individuality with collections that range from everyday basics to bold, fashion-forward sets.
Recommended buys: Comfortable high-coverage bras, seamless briefs that disappear under clothing, and vibrant lingerie sets for special moments.
11. Old Navy
Known For Affordable Basics And Wide Availability
Old Navy remains a practical favorite because it blends accessibility with reliable sizing. Shoppers appreciate the affordability and the frequent promotions that make stocking up on staples easy. The plus-size collection features dresses, jeans, t-shirts, and outerwear that combine classic simplicity with current seasonal trends.
Recommended buys: Everyday t-shirts, effortless pull-on pants, and extended-size denim with an inclusive fit.
12. Marks & Spencer
Known For Quality High Street Pieces And Expanding Size Ranges
Marks & Spencer keeps enhancing its plus-size range with flattering cuts, premium fabrics, and consistent construction. The brand’s modern silhouettes and expanded sizing allow shoppers to find polished essentials suitable for work, travel, or weekend wear.
Recommended buys: Classic knit sets, structured coats, and adaptable dresses that effortlessly move from daytime errands to evening events.
13. City Chic
Known For Occasionwear And Trend Led Pieces
City Chic is a favorite among shoppers seeking curve-celebrating occasionwear. The brand specializes in dresses that highlight shape through structured bodices, strategic prints, and confident fits. It also offers lingerie and denim, providing customers with a well-rounded selection.
Recommended buys: Eye-catching cocktail dresses for events, elegant wedding guest outfits, and shapewear or lingerie crafted for comfort and support.
14. Target Brands Including A New Day And Universal Thread
Known For Accessible Style And Trend-Driven Offers
Target’s private labels are a dependable solution for building an everyday wardrobe. Styles remain affordable and trend-aware, with pieces crafted for real-life wearability. Shoppers also appreciate the convenience of in-store fittings and easy returns, making experimentation far less stressful.
Recommended buys: Wide-leg pants for casual or office looks, soft knitwear for layering, and seasonal collaborations that drop fresh styles year-round.
15. Nordstrom And Department Store Inclusive Shops
Known For Curated Plus-Size Selections And Try-On Access
Nordstrom and comparable department stores support the plus-size market by providing a variety of contemporary brands, high-end designers, and wardrobe essentials in extended sizes. They also feature convenient return policies and fitting rooms that help shoppers compare brands side by side.
Recommended buys: Designer outerwear, premium denim, and polished workwear that suits a range of dress codes and personal styles.
How To Shop Smarter In 2025
Check Size Charts And Reviews
Sizing can still vary widely, even among brands that prioritize fit. Measuring at home and comparing those numbers to brand-specific charts helps reduce guesswork. Customer reviews and shopper photos are invaluable because they reveal real-life proportions, fit quirks, and fabric feel.
Prioritize Return Policies
Since fit can be unpredictable, a flexible return policy is essential. Stores offering free returns, convenient drop-off points, or extended return periods make it simpler to experiment with new styles and step beyond familiar looks.
Think Fabric And Construction
Fabric has a significant impact on both comfort and long-lasting wear. Blends that include elastane or spandex often offer better movement, while natural fibers such as cotton or linen provide breathability. Reinforced seams, high-quality zippers, and proper lining in dresses help garments maintain shape through repeated wear.
Mix Staples With Statement Pieces
A well-rounded wardrobe typically blends versatile basics with standout items. Staples like denim, blazers, and knit tops create a solid foundation. Pairing them with statement dresses, printed jackets, or bold accessories keeps looks current and expressive.
Embrace Tailoring When Needed
Even with improved sizing, small adjustments can make a big difference. Hemming trousers, nipping the waist, or adjusting sleeve length can help pieces feel custom-made. Many plus-size shoppers find that tailoring is the secret to elevating everyday outfits.
Trends To Watch
Plus-size fashion continues to evolve, with trends increasingly aligned with mainstream design. Collaborations between well-known designers and inclusive labels continue to grow. Sustainable materials, such as recycled polyester and plant-based textiles, are appearing in more collections. Fit technology that uses advanced grading and real-body data has become more common, resulting in fewer size-up moments and more natural shaping. Inclusive marketing is now a normalized part of brand identity, helping shoppers see themselves represented across different campaigns and styling content.
A Look Ahead for Inclusive Style
The strongest plus-size brands in 2025 share a mission centered on better fit, greater variety, and honest representation. Whether the goal is finding activewear that supports movement, dresses that celebrate curves, or everyday staples that hold up through repeated wear, the options are more abundant and more stylish than ever. The 15 brands highlighted here offer options that cater to different tastes, budgets, and lifestyle needs.
Shoppers looking to build or refresh a wardrobe can rely on updated size guides, customer photos, and transparent reviews to make confident decisions. Pairing those tools with brands that prioritize inclusivity ensures a more enjoyable and empowering fashion experience.
